The Cocktail, beyond a drink
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The Cocktail, beyond a drink

Summer asks us for refresh in all its modalities: cold water baths, fridge drinks, shadows and breezes. In the category of refreshing drink, and festive at the same time, are cocktails. These careful preparations that delight our palate and senses, and that we must keep at bay if we do not want them to cloud our...

Incentive Trip near Madrid
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Incentive Trip near Madrid

The incentive trip is, within the corporate events sector, a business marketing tool based on an activity designed to motivate people to achieve business goals. Incentive trips allow customer loyalty, motivate sales teams, coalesce departments and promote business development and culture. According to Philip Eidsvold, Director of Accounts of Aimia and member of the board...